Marco Bassetti

Marco Bassetti (10 July 1957, Varese) is an Italian entrepreneur and manager.


1985: he started working for Rete 4 (Mondadori Group) as executive producer, then moved to Mediaset.

1986: He founded his production company, La Italiana Produzioni, realizing for the first time on the market new entertainment programs, game shows, talk shows and advertising.

1989: he created Aran, which quickly established itself as the leading production company in Italy able to provide to main TV networks new genres of programs and content such as sitcoms, soap opera, light entertainment and TV movies.


1994-1997: CEO of the Joint Venture with Grundy, the Australian media group, who subsequently became Freemantle TV Italy.


1997 : he founded Endemol Italia, working as Managing Director and Chairman of the company, a great story of company growth, then sold completely to Endemol Group B.V.


May 2004 : he leaves Endemol Italia to pursue other business activities, staying as senior member of the International Board.


October 2007: He resumes an operational role in Group Endemol as Chief Operating Officer, with responsibility for more than 20 countries and over 50 companies worldwide. Over the course of a few years he has finalized more than 30 successful acquisitions on international markets, expanding global activities of Endemol and reaching the leading position in the global market of TV formats.


2009-2012 : he is appointed President of Endemol Group. When the company decided to restructure the debt, the Group gave him the responsibility of Group CEO to lead and manage the whole process. Once successfully completed the restructuring and Apollo (the PE fund) achieved a controlling stake, he stepped down at Endemol Group in April 2012.

November 2012: he launched a new business in the entertainment sector, founding Ambra Multimedia, a TV production company active mainly in the Italian market.


May 2013: the Banijay Group, one of the main players in the field of entertainment and production of TV content appoints him Group CEO, with a mandate to develop international growth. Banijay takes in 2013 / 2014 the control of Ambra and of all the participated entities. Established at the end of 2012 in the worst conditions for the television market, in just 2 years Ambra Banijay has crossed 24M € of consolidated revenues in Italy, producing content for generalist television networks and digital channels, producing entertainment programs, game shows, reality shows, TV series and dramas, and realizing video productions on behalf of big fashion and luxury companies.


 As from 2010 he is one of the most respected and well-known Angel investors and Venture capitalists in Italy: he launched as a private entrepreneur countless new initiatives and invested and participated in successful business projects in the digital sector, in Gaming, Ecommerce, Food and Green Economy.